Flowers Vauxhall Privacy Policy

Introduction

This Privacy Policy explains how Flowers Vauxhall ("we", "us", "our") collects, processes, and protects your personal data when you place an order with us. The policy applies to all customers ordering flowers from us in Vauxhall and its surrounding districts. We are fully committed to complying with the General Data Protection Regulation (GDPR) and to safeguarding your privacy at every stage of our service.

What Data We Collect

When you place an order or interact with our services, we collect and process the following categories of personal data:

• Identity Data: Your full name and, if applicable, recipient name for flower deliveries.
• Contact Data: Delivery address, billing address, and any additional instructions.
• Communication Data: Records of communications related to your order, feedback, or inquiries.
• Transaction Data: Details of products you have purchased, delivery instructions, and payment methods (note: we do not store complete card details, only necessary transaction references).
• Technical Data: When you use our website, we collect the IP address, time zone setting, and details on how you interact with our website. Cookies may be used for analytics and website functionality.

We do not collect sensitive personal data, such as health information, ethnic background, or religious beliefs, unless specifically required and with your explicit consent.

Lawful Basis for Processing Your Data

Flowers Vauxhall processes your data on the following lawful bases, as recognized by GDPR:

• Contractual Necessity: Most data processing is required to fulfil our contract with you – for example, processing your order, delivering your flowers, and providing customer service.
• Legal Obligation: We retain certain transaction information as required by tax and accounting regulations.
• Legitimate Interests: We may use your information to enhance our products or services, prevent fraud, and ensure our operations run smoothly, provided these interests do not override your rights.
• Consent: Where you have explicitly agreed, we may occasionally use your data for marketing communications or customer feedback surveys. You can withdraw your consent at any time.

How We Use Your Data

Your personal data is used for the following purposes:

• To process and deliver your flower order efficiently and accurately.
• To manage payment and verify transactions.
• To communicate with you about your order status or respond to your queries.
• To improve our services and user experience based on customer feedback and website usage data.
• To comply with our legal and regulatory obligations.
• If you have given consent, to send you special offers or updates about our products and services.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements. Typically:

• Order and transaction data are retained for up to seven years to comply with tax, legal, and accounting obligations.
• Communication records are kept for up to two years for reference and service improvements.
• Data held for marketing purposes is retained until you withdraw your consent or express a preference not to receive further communications.

After these periods, your personal data will either be securely deleted or anonymised.

Our Use of Data Processors

On occasion, Flowers Vauxhall employs trusted third-party service providers (data processors) for activities such as payment processing, website hosting, delivery partnerships, and IT support. We require all our processors to respect the confidentiality and security of your data and to act only upon our instructions. All data processors are contractually obliged to comply with GDPR and cannot use your data for their own purposes.

User Rights Under GDPR

You have a range of rights regarding your personal data under GDPR, including:

• Right of Access: You can request copies of your personal data held by us.
• Right to Rectification: You can ask us to correct any inaccurate or incomplete data about you.
• Right to Erasure: You can request deletion of your personal information in specific circumstances, such as when it is no longer needed for the purposes it was collected.
• Right to Restrict Processing: You can ask us to restrict the use of your data while a complaint or request is being reviewed.
• Right to Data Portability: You can request transfer of your data to another service provider where technically feasible.
• Right to Object: You can object to processing where our lawful basis is legitimate interest or where we use your data for marketing.
• Right to Withdraw Consent: Where processing relies on your consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the designated channels on our website or via our in-store team.

Data Security

We take data security seriously and implement technical and organisational measures to protect your personal information. Access to your data is restricted to authorised employees and trusted partners who need to know it to provide our services. We use secure methods for payment processing and regularly review our data handling procedures.

International Data Transfers

Your data is usually processed within the United Kingdom or European Economic Area (EEA). In the rare event data is transferred outside these regions, we ensure appropriate safeguards and legal protections are in place, such as standard contractual clauses as mandated by GDPR.

Updates to This Privacy Policy

Flowers Vauxhall reserves the right to update or modify this Privacy Policy as necessary, to reflect changes to our practices or legal requirements. We encourage you to review this page regularly to stay informed about how we protect your information.

Contact & Questions

If you have any questions about this Privacy Policy or your personal data, please contact us through the channels specified on our website or speak to our in-store team. We are committed to resolving your concerns promptly and transparently.